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Customer data platform

Personar’s customer data platform unifies all your data sources of making it easy to personalise every customer journeys. Drive insight about your audiences, serve them more relevant, targeted and hyper-personalised engagement experiences

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Centralise customer data

Uncover insights about your customers in real-time, engage them in the most effective way. With data flowing to Personar, your teams get consistency across all your data tools, including warehouses.

Customer data platform (CDP)

Personar’s customer data platform unifies sources of data, making it easy for marketers to personalise the customer journey.

-Keep up with rapidly changing customer behaviour and preferences
-Target customers and increase loyalty and LTV
-Measure the impact of your digital strategy on your customers
-Unify customer data across your brands

No more data silos

All your customer data, neatly organised in one place and updated in realtime.

Marketer-friendly

The autonomy to easily put customer data to action in campaigns without needing technical expertise.

Foundation for AI-powered marketing

Unified, comprehensive customer data is essential for accurately predicting customer tastes and behaviours.

Identity resolution

Identifying customers across any device that they use to browse and buy from your store.

Real-time data

Syncing all interaction and transactional data in real-time for the best possible customer experience.

Data cleansing

Cleansing your database, identifying duplicate accounts and combining them into a single customer profile.

Integrates with the technology you’re already using

Intelligently personalise every touchpoint across the customer journey. Personar seamlessly connects with your existing technology with out-of-the-box integrations. You’ll be fully up-and-running with minimum hassle and in record time.

Simplify data collection with a single API

Decode customer insights to deliver personalised experiences by collecting event data from your mobile apps, websites, and servers with one API. Merge a customer identity across different channels into one profile. Our turnkey integrations uncover contextual data from cloud apps like your CRM, payment systems, and internal databases.